Ranking is no longer
the whole job.

We start with a Foundation — a full audit and a fix sprint, from SGD 1,200. Monthly retainers then run from SGD 950 for a single-location business, SGD 1,600 for most SMEs, and SGD 2,600 for competitive verticals and e-commerce.

The Singapore market generally runs SGD 1,500–3,000 a month for SME work, with audits alone at SGD 800–3,000. We are below that because our team works from Kerala, and our Foundation includes fixing what the audit finds rather than handing you a PDF and an invoice.

Because Core is a smaller job, not a cheaper version of a bigger one. It suits a single-location business with a small site whose customers search locally — the work is Google Business Profile, local visibility, technical health and two pieces of content a month. That is genuinely a few hours a week, and we would rather price it honestly than pad it.

If you are competing nationally, in a crowded vertical, or running e-commerce, Core will not do it and we will tell you so on the first call. That conversation is cheaper for both of us than six months of underfunded effort.

Nobody can guarantee that, and an agency that does is either misinforming you or planning to blame you later. What we do instead is commit precisely.

At the end of the Foundation you get two lists. Priority targets are the terms we believe are winnable, each graded by difficulty, each with a forecast window in writing and the reasoning behind it. Ambition targets are the terms you most want — named honestly, no date attached at the start, and reviewed properly at month six with real data.

You will know before you sign which of your keywords sits in which list.

At ninety days we review the leading indicators together — impressions, indexed pages, crawl health, position movement on the priority set, Business Profile actions. Three months is too early to judge revenue and we are not going to pretend otherwise.

If those indicators have materially missed and you have met the agreed conditions, you get a Strategy Reset: an additional month of service at no charge, a re-audit at our cost, and a revised plan agreed jointly. The remedy is more work, not a refund — you bought visibility, and that is what we owe you.

Your customers increasingly ask ChatGPT, Gemini or Perplexity for a recommendation instead of scrolling ten blue links, and Google now answers many searches directly with an AI Overview. Being absent from those answers is a different problem from ranking badly, and it needs different work.

We tested this properly in Singapore before selling it. Assistants answering questions like "who handles IT for a small company here" build their answers largely from Google Business Profiles, directories and listicles — not from company websites. That finding changes the order of the work, and it is why we start with your Business Profile and your presence in the sources these systems actually read.

A fixed rhythm rather than whatever seems urgent. Week one is measurement and technical fixes, week two is content, week three is local, off-page and AI visibility, week four is optimisation and planning next month.

You get a written report by the fifth working day covering what moved against your baseline, what did not, what we did, what we are doing next, and what we need from you — with dates, so delays are visible in both directions.

You do, always. Search Console, Analytics and your Business Profile are created under your ownership with us holding delegated access. If we part ways, we remove our access within five working days and you keep everything — audits, roadmaps, content, keyword sets, the lot.

We will not hold a client's Business Profile or domain hostage. If you have been burned by that before, ask us to put the handover terms in the agreement and we will.

Slowly and legitimately. Digital PR, industry and association listings you genuinely belong to, supplier and partner links, unlinked brand mentions reclaimed, and genuine participation in communities where disclosing who we are is fine.

We do not buy links, use private blog networks, or join link exchanges. If a vendor will not explain their method plainly, that is usually because explaining it would end the conversation.

Not yet. We do not currently take health, medical, legal or financial services work, because content in those areas needs a qualified reviewer and we do not have one on staff. We would rather say that than take the money.

Six months after the Foundation. SEO judged on four weeks tells you nothing, and any agency happy to be measured that way is optimising for the wrong things.

No lock-in beyond that, no exit penalty, and no clause that makes leaving expensive. Our results should keep you, or nothing should.